Institutionalization of Global English in Media in Multilingual Countries

Studying the areas where minority languages can be strengthened through their use and promotion as functional is crucial right now. The purpose of current research to examine institution media in multilingual communities. Multilingual, multicultural, multiethnic populations found Jammu Kashmir, a union territory India, particularly region Kashmir division. In addition linguistic diversity, there are two non-indigenous languages—Urdu English serving various practical domains at present. This essay aims provide thorough explanation how forming repertoire Kashmiri society. And what extent does influence society’s shift preferences cultural paradigms? statistical analysis data demonstrates perceptual direction language by three different age groups favour languages: English, Urdu, Kashmiri. Urdu progressively replacing native media, especially among young people Srinagar.